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Ideation is the first step in an R&D process. During this stage you create a rough description of what it is to be made, which responds to a specific need.
This stage is also called Concept Development": Identify Needs of target Market; Alternative concepts generated and evaluated; Refinement & Selection of the bests for further development and testing; (Concept - description of form, function and features accompanied by a set of specs, besides analysis of concurrents and an economic justification of the project.
OUTPUT: a description of the idea in the Main document of the project.